creating with intention
Strategic Marketing Plan: Regional Medical Center
This integrated marketing plan leverages targeted messaging, audience segmentation, and physician referral pathways to drive awareness of advanced cardiology and radiology services. The strategy emphasizes patient engagement, lead generation, and brand positioning within the competitive healthcare market.
Brand Marketing Strategy: GiffGaff
A comprehensive brand marketing strategy for GiffGaff, featuring targeted personas and a strategic approach utilizing run and crawl budgets. Key tactics included video advertisements, email marketing, landing pages, and pop-up service events to enhance customer engagement.
Fundraising Website Landing Page Development and Optimization
A medical crowdfunding platform helping individuals raise funds for treatments. The "How It Works" page guides users through starting a fundraiser, using clear CTAs, impactful stats, and conversion-driven prompts to inspire trust and action.
Medical Fundraiser News Article
This article highlights a successful medical crowdfunding campaign for Spinal Muscular Atrophy (SMA), raising ₹1,492 crore for a five-month-old patient. It garnered extensive media attention, showcasing impactful storytelling and effective outreach that set a benchmark in India's fundraising landscape.
Op-ed Article - Media Consumption and Perception Analysis
This piece investigates the cognitive dissonance in COVID vaccine discourse, demonstrating skills in media critique and analytical writing. It emphasizes the role of sensationalism in shaping public opinion and the necessity for informed decision-making amidst misinformation.
Telehealth Drip Campaign - Email Marketing
This project focuses on enhancing user experience in telemedicine for dermatology by leveraging targeted communication, engaging patients through feedback and referral incentives, and implementing strategies to convert sign-ups into active patients, ultimately boosting visit completion rates and brand loyalty.